PARIS — Garbage bag coats, safety-pin dresses and a stole crafted from red-eyed white mink mice are just some of the outré handiwork dished up by underground British designer Gareth Pugh during his past five seasons spent storming the runways at London Fashion Week. Shifting gears, Saturday will mark the avant-garde 27-year-old’s grand Paris debut, a move financed by the 200,000 euro ($294,000 at current exchange) in prize-money awarded to him this June as winner of the city’s Andam Award. In July, Pugh, who is distributed in 22 doors internationally, including Barneys New York and Colette in Paris, established his company, Hard and Shiny, with Michelle Lamy, who owns 49 percent of the business. Pugh’s collection is mainly produced by the same factory as Rick Owens, who is married to Lamy, based in Concordia, Italy. Here, Pugh sits down with a cup of tea and a cigarette to discuss his outlook.
WWD: You’ve come from Sunderland, in northeast England, to Paris. How does it feel?
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