Some might say Kimora Lee Simmons is over-the-top or flashy, but as president of Baby Phat and creative director of Phat Fashions, she has proven herself to have quite the business head. Over the past 10 years, Simmons has partnered her brands — Baby Phat, Phat Farm, KLS Collection and Fabulosity — with extensions with major companies, including her Kimora Barbie doll with Mattel, her “Fabulosity” book with Harper Collins, several cell phones with Motorola, fragrances with Coty and her reality show, “Life in the Fab Lane” with the E and Style networks. She’s come a long way since that first Baby Phat logo T-shirt hit store racks, which no doubt will be in evidence Friday evening at her spring runway show. Now that her ex-husband, hip-hop mogul Russell Simmons, has left the helm at Phat Fashions, Kimora is in charge and here she talks with WWD about the past and the future.
WWD: What does 10 years mean to you?
Kimora Lee Simmons: I think it says a lot when you can be in business for a decade. To think that we started with just a T-shirt and became a jeans company and then became a whole lifestyle brand — we’ve gone through such an evolution and I’m so proud of what we’ve achieved.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)