As Stella McCartney enters her fourth year of collaborating with Adidas, the designer line continues to grow, with sales increasing nearly 20 percent annually in approximately 600 doors worldwide. Although the spring season doesn’t add another sports category, it uses color differently than in the past and for the firsttime the look book was shot in New York, partially to reflect the season’s urban focus. Adidas by Stella McCartney also has signed a new brand ambassador: Tracy Anderson, personal trainer to Madonna, Gwyneth Paltrow and the designer herself. “For me it’s really important to wear products that look stylish and can actually perform,” Anderson said. McCartney discussed her spring Adidas collection with WWD in advance of its unveiling today at the Royal Horticultural Halls in Central London.
WWD: What was your inspiration for the spring season?
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)