By  on September 16, 2008

As Stella McCartney enters her fourth year of collaborating with Adidas, the designer line continues to grow, with sales increasing nearly 20 percent annually in approximately 600 doors worldwide. Although the spring season doesn’t add another sports category, it uses color differently than in the past and for the firsttime the look book was shot in New York, partially to reflect the season’s urban focus. Adidas by Stella McCartney also has signed a new brand ambassador: Tracy Anderson, personal trainer to Madonna, Gwyneth Paltrow and the designer herself. “For me it’s really important to wear products that look stylish and can actually perform,” Anderson said. McCartney discussed her spring Adidas collection with WWD in advance of its unveiling today at the Royal Horticultural Halls in Central London.

WWD: What was your inspiration for the spring season?

Stella McCartney: For the spring line, we really wanted to be more urban-inspired. We’re more looking at city exercise and the demands that has on a sports collection. When you are working out in the city, you are more on display, and we included more edgy pieces with an athletic edge and were more punchy with color.

WWD: Is that why you decided to shoot the look book in New York?

S.M.: I have images as a child of watching people jog around Central Park. I’m half American, of course, and the American side of the family were always the jocks and athletes. One of our strongest categories is running, and New York is the land of the jogger.

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