NEW YORK —?It’s anything but weird science: upscale body and skin care brand Qiora will launch seven new products in May, all with scientific studies as a cornerstone.
Two studies in particular were key, noted Maree Lavo, executive director, sales development and education for Shiseido’s prestige cosmetics division, which includes the Shiseido, Cle de Peau Beaute and Qiora brands. One is a Shiseido study "based on the discovery that our body, mind and skin are all linked through the NICE [neuro-immuno-cuteanous-endocrine] network," said Lavo. The second study was done by the Massachusetts General Hospital and Harvard University, which said that stress levels are linked to skin conditions through a neurotransmitter in the skin called the Langerhans cell.
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