NEW YORK — The ultraconservative Exquisite Form bra brand at VF Corp.’s Bestform unit has a new secret weapon: rap performance artist Queen Latifah.
The Curvation collection, which will be available exclusively at Wal-Mart, is designed to attract a hip, fashion-conscious and full-busted consumer. It was unveiled last Tuesday at a breakfast and informal fashion show at the Vanity Fair Intimates showrooms and offices at 136 Madison Avenue. Accompanied by rap tunes by Queen Latifah, the event opened with a poetry recital by Georgia Me, a poet from Russell Simmons’ "Def Jam on Broadway" show, with such lyrics as "who gives a damn about fat girls’ blues," and "I’ve been asked if I’ve been visited by the stork."
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"