NEW YORK — The ultraconservative Exquisite Form bra brand at VF Corp.’s Bestform unit has a new secret weapon: rap performance artist Queen Latifah.
The Curvation collection, which will be available exclusively at Wal-Mart, is designed to attract a hip, fashion-conscious and full-busted consumer. It was unveiled last Tuesday at a breakfast and informal fashion show at the Vanity Fair Intimates showrooms and offices at 136 Madison Avenue. Accompanied by rap tunes by Queen Latifah, the event opened with a poetry recital by Georgia Me, a poet from Russell Simmons’ "Def Jam on Broadway" show, with such lyrics as "who gives a damn about fat girls’ blues," and "I’ve been asked if I’ve been visited by the stork."
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)