By  on June 29, 2007

L'Oréal USA is hoping to add some adventure to its Ralph Lauren franchise with the launch of Polo's fifth fragrance, Explorer.

According to Signe Gammeltoft, president of Ralph Lauren Fragrances, the Polo collection experienced an increase of 16 percent globally last year. The aptly named Explorer will allow L'Oréal to explore the more adventurous side of today's modern man.

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