NEW YORK — Come spring, Kenneth Cole is hoping to create a big Reaction in the better sportswear department.
Kenneth Cole Productions Inc. and Bernard Chaus Inc. are ready to launch the Kenneth Cole Reaction apparel line for spring 2006. Chaus holds the license to manufacture and sell women's sportswear under the Kenneth Cole Reaction label. This is the first time the company is launching sportswear under the Reaction brand, which already has shoes, bags, eyewear, a fragrance and outerwear.
But the launch of Reaction apparel signifies more than just a new clothing line for Kenneth Cole.
"You will begin to see Kenneth Cole New York becoming more high-fashion, aspirational and more architectural in design," said Doug Jakubowski, senior vice president of Kenneth Cole Reaction. "That line will move into the bridge area and into our 60 retail stores, while Kenneth Cole Reaction will be the better brand for our department stores. It's all about raising the bar of the whole brand. It also makes clear that these lines are two points of view that can be under one roof, but not confusing to the consumer."
Paul Davril Inc., Kenneth Cole New York's women's and men's wear licensee, will launch Kenneth Cole Reaction men's sportswear, also for spring.
The first delivery of Kenneth Cole Reaction, which will hit retail floors in January, is a tight mix of nautical-inspired elements with feminine touches such as a silk georgette top paired with a shrunken pea jacket and cuffed denim knickers. The following deliveries, which will be made monthly, include safari jackets in olive green and khaki, sequined tanks, jersey dresses, casual and dressier knit tops, cotton shorts and bubble skirts.
"Kenneth really likes that mix of rustic with shine, tailored looks with feminine elements," said Judith Leech, executive vice president of design at Chaus, who also is heading up design at Reaction. "It's better sportswear with that contemporary flair."
In addition to the fashion pieces shipping monthly, the line includes an "essentials" collection that retailers can replenish as needed. This group includes more simple careerwear such as a traditional black suit, tan coat, woven tops and basic pants.The line wholesales from $30 to $95 and, according to David Panitz, chief operating officer at Chaus, the company expects to reach between $20 million and $30 million in first-year wholesale volume. The company aims for the Reaction line to be sold to its existing accounts of better department stores and select specialty retailers such as Nordstrom, Macy's East, Macy's West, Dillard's and Marshall Field's.
"Our goal for Reaction is to be that brand for the urban contemporary-minded consumer," Panitz said. "And at this price point, there's a huge opportunity for this brand."
In addition to apparel for the Reaction brand, Kenneth Cole Productions Inc. hopes to launch both home and tabletop collections for spring. Those deals are close to being signed.
Besides the Kenneth Cole Reaction, Josephine Chaus and Chaus collections, Bernard Chaus Inc. produces Cynthia Steffe and Cynthia Cynthia Steffe.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)