By  on January 8, 2007

Innerwear executives may be ready for a vacation by mid-February after a series of trade shows in quick succession.

Four intimate apparel venues during a 13-day span include:

  • The Salon International de la Lingerie in Paris will be held Feb. 2 to 5.

  • The official innerwear market week in New York runs Feb. 5 to 9. Opening day for the U.S. market, featured for the first time in February, will be the last show day of SIL.

  • Lingerie Americas, a trade show initiated in New York in August 2002, is set for Feb. 7 to 9.

  • CurveNV, the first lingerie trade show put on by Jean-Luc and Laurence Teinturier in Las Vegas, Feb. 13 to 15, will run concurrently with Las Vegas Fashion Week.
The newest player, CurveNV, will be staged in about half of the 25,000-square-foot Grand Ball Room of the Venetian Resort Hotel, said Jean-Luc Teinturier, president of CurveNV Inc., based in Riverside, Conn. He will be managing the show with his wife, Laurence, who is vice president of sales. The fair will focus on upscale and designer lingerie, as well as several swimwear brands for fall-winter.

The husband-and-wife team said the name of the show was changed in December from Curvexpo to CurveNV because they wanted people to make the connection with Las Vegas and Nevada. However, the company name remains Curvexpo Inc., and its Web site is curvexpo.com.

"We are expecting additional brands to exhibit because we started our new enterprise late in the season," said Laurence Teinturier. "Altogether, there will be between 60 and 70 brands, and a few swimwear companies. However, for the Aug. 27 to 29 venue at the Venetian, we anticipate accommodating a lot more lingerie and swimwear brands in a 40,000-square-foot area across from the ballroom."

Projected attendance based on preregistration of retailers from the West Coast, Midwest and Asia is expected to be between 1,000 and 1,500 visitors, she said.

Jean-Luc Teinturier said CurveNV would be supported by a staff of 20, including handlers for badges and registration, welcome hostesses and caterers and company employees in logistical support and database management. A fashion photographer, Stephane Kossman, will chronicle the show's activities.Brands exhibiting at CurveNV include DKNY Underwear, Donna Karan Intimates, Wacoal, Fernando Sanchez, Féraud, Lavit, Le Mystère, Claire Pettibone, Arlotta by Chris Arlotta, Mary Green, Hanky Panky, Pluto, Rago, Ritratti, Panache, Prima Donna, Marie Jo, Va Bien, Montelle, Cool Sets, Classy Bride, Blanche Fleur and Puma bodywear, he said.

Two seminars will be presented, a demonstration of software designed to increase profitability called "Successful Retailing by the Numbers" and an in-depth lingerie trend workshop for fall-winter 2007. The speaker for the software seminar will be Alan Thurgood, president of Ensign Systems, which specializes in inventory management and point-of-sale solutions.

Lingerie Americas, which will run Feb. 7 to 9 at the Altman Building and Metropolitan Pavilion in Manhattan, is expected to pull in 2,500 visitors, organizers said. About 270 brands will be exhibited, including major fashion names like Badgley Mischka, Natori, Vera Wang, La Perla, Nicole Miller, Oscar de la Renta, Betsey Johnson and Elle Macpherson Intimates. Other exhibitors will be Carole Hochman, Aubade, Annabelle Joule, Antigel, PJ Salvage, Wendy Glez, Ying Li, On Gossamer, Lou, I.D. Sarrieri, Freya, Calida, Carlton Hall, Fashion Forms, Elizabeth Cotton, Nocturne and Maria Scotto.

Seminars and special attractions will include a trend overview and a panel discussion by The Doneger Group, as well as a "Shop Scouting Worldwide" presentation by The Best of Intima magazine that will showcase innovative distribution concepts and store openings worldwide. The presentation will be featured in a video format. There will also be "The Wear Canada Lounge," which will highlight well-known Canadian brands.

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