New York Fashion Week is more than ever going to be all about eyeballs — in real-time.
As designers plot ways to flood social media platforms such as Instagram, Twitter and now Snapchat during the shows, terms like “conversion rate” and “ROI” recede into the background. Instead, it’s all about attracting an audience — right then and right now.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)