New York Fashion Week is more than ever going to be all about eyeballs — in real-time.
As designers plot ways to flood social media platforms such as Instagram, Twitter and now Snapchat during the shows, terms like “conversion rate” and “ROI” recede into the background. Instead, it’s all about attracting an audience — right then and right now.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"