NEW YORK — Internet merchants, most of whom are still desperately searching for their first net profit, can toss out the old book on the most fruitful customers to target.
A just-released study from Jupiter Research topples what had been a longstanding pillar of e-tailing’s foundation: The Internet consultant and market researcher has found consumers who shop across multiple channels of a particular retailer typically are neither the most profitable nor most loyal customers.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)