NEW YORK — Internet merchants, most of whom are still desperately searching for their first net profit, can toss out the old book on the most fruitful customers to target.
A just-released study from Jupiter Research topples what had been a longstanding pillar of e-tailing’s foundation: The Internet consultant and market researcher has found consumers who shop across multiple channels of a particular retailer typically are neither the most profitable nor most loyal customers.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"