NEW YORK — When Shakira takes to the stage for her first worldwide concert tour in December, Reebok will serve as co-sponsor.

At a jam-packed press conference Wednesday at the Rainbow Room here, the sneaker giant revealed its plans to back her "Tour of the Mongoose," which lifts off in San Diego and will touch down in 50 cities throughout 30 countries. Dressed in a midriff-baring burgundy Reebok tank, superlow-slung jeans, a denim fedora, four-inch wedge sandals and multiple accessories, including four crucifixes, Shakira pledged her support for the brand despite her antifashion attitude.

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