LAS VEGAS — It’s been a good week for Swizz Beatz.
Fresh off his Grammy win with Jay-Z for "On to the Next One" on Sunday night, the artist-producer unveiled a collaboration with Reebok designed to breathe new life into the company’s Reebok Classics brand.
During a press conference at its Project show booth here late Tuesday, Reebok said Beatz, who is married to singer Alicia Keys, will help develop sneakers and apparel for holiday and will lend his street cred to the brand beginning immediately.
In fact, Beatz tweeted a link to a hip-hop-themed video of him wearing an updated version of the Classics sneaker right before he stepped onstage for the press conference. This prompted Todd Krinsky, global head of the Classics brand, to shake his head and say: “Swizz is always two steps ahead.”
Krinsky said when Reebok Classics was introduced it was “a key fabric of street culture; every kid had a pair. But they got away from that.” To reverse the trend, Reebok has created a new logo, and will soon introduce a new marketing campaign and fresh product in addition to its collaboration with Beatz.
“This is not a sneaker deal,” Krinsky said. “Swizz will be involved in the campaign.” Beatz, who unveiled the first product in the line, the Kamikaze model, said he’s eager to “make the world know that Reebok has a new voice.”
Krinsky said a “tight collection of apparel” and higher-end sneakers will make their debut for holiday and roll out during 2012. Distribution will include boutiques and select urban retailers. Shoes will retail for $75 to $150, with the higher prices for limited edition models. The apparel is still being worked on, he added, but will be a lifestyle collection rather than a performance line.
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After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
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Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
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Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)