NEW YORK — Musician and producer Pharrell Williams’ BBC Ice Cream LLC and Reebok International parted ways Tuesday with the companies issuing a joint statement announcing the end of their short-lived footwear and apparel licensing agreement. But don’t worry, they’re still friends.
“Pharrell and Reebok are parting ways as friends with a mutual understanding and respect that Reebok’s strategy and his strategy for the design and distribution of Billionaire Boys Club and Ice Cream were simply different,” said Dennis Baldwin, chief marking officer for Reebok, in a statement.
Baldwin went on to say both firms had not ruled out working together on future projects.
The Canton, Mass.-based sneaker giant will continue selling Ice Cream footwear through June 30, according to the statement.
While the relationship with Reebok may have ended, Williams intends to continue working toward making his dream of exclusive Ice Cream footwear and Billionaire Boys Club apparel lines a reality. According to the statement, Pharrell is looking to launch the lines independently and will make an announcement regarding future plans “soon.”
The breakup of the deal occurred less than a month after BBC filed a lawsuit against Reebok alleging breach of contract, seeking more than $4 million in damages.
According to the complaint, filed on Dec. 17 in Manhattan federal court, problems between BBC and Reebok developed shortly after the two signed a licensing agreement on Oct. 1, 2003. “In January 2004, only a few months after the execution of the agreement…certain Reebok personnel began to acknowledge to BBC that Reebok could not adequately produce the full range of Licensed Products…in a manner consistent with the design and quality standards and specifications required by BBC,” said the complaint. The court filing went on to say that Reebok had failed to produce “one stitch of apparel” as required by the agreement.
Amanda Silverman, Williams’ spokesperson with p.r. firm PMK/HBH, said the lawsuit has been dropped as part of the agreement to end the relationship. However, documents indicating dismissal or settlement have yet to be filed with the court.
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