NEW YORK — Reebok has taken more than a page from a fashion magazine for its refurbished Upper West Side store — it’s borrowed the whole concept.

Located at 170 Columbus Avenue, the 3,000-square-foot space offers fitness-related information via electronic ticker tapes, photography books by the likes of Herb Ritts and Annie Liebowitz and colorful displays reminiscent of a flashy fashion spread. Fresh flowers in oblong vases rest beside updated soccer looks and other jazzed-up styles designed to free Reebok from the run-of-the-mill sports label stereotype.

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