NEW YORK — Reebok has taken more than a page from a fashion magazine for its refurbished Upper West Side store — it’s borrowed the whole concept.
Located at 170 Columbus Avenue, the 3,000-square-foot space offers fitness-related information via electronic ticker tapes, photography books by the likes of Herb Ritts and Annie Liebowitz and colorful displays reminiscent of a flashy fashion spread. Fresh flowers in oblong vases rest beside updated soccer looks and other jazzed-up styles designed to free Reebok from the run-of-the-mill sports label stereotype.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)