By  on July 20, 2005

NEW YORK — Reebok has signed a deal with three-time Grammy Award winner Nelly to partner on a collection of apparel, accessories and footwear, the company said Tuesday.

A small selection of men's footwear will launch at retail for the 2005 holiday season, with a larger rollout of apparel and accessories planned for spring, said a company spokeswoman. The name of the line will be unveiled during the holiday season.

The initial footwear will range in retail price from $75 to $85, and the company is targeting specialty chains and department stores. Women's products may be introduced at a later date, the spokeswoman said. There are no specific plans at this time.

Reebok in recent years has developed collaborative collections with musicians and entertainment figures such as 50 Cent and Jay-Z to broaden its appeal and reach a younger audience.

Nelly, born Cornell Hayes Jr., is best known for his hip-hop songs, particularly "Hot in Herre." Nelly also will appear in Reebok's multimillion-dollar advertising campaign, "I Am What I Am," which kicked off earlier this year.

The company had started a fashion collection with musician and producer Pharrell Williams, but the deal ended in a lawsuit last year with Reebok alleging breach of contract. That suit now has been settled.

Terms of the Nelly deal were not disclosed, and the company declined to give sales projections. Last year, Reebok had sales of $3.8 billion.

"I've always wanted to have a signature pair of sneakers that truly reflect my personal style," Nelly said in a statement. "It made the most sense for me to partner with Reebok because they fully understand and respect the culture of sports, music and entertainment."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus