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LOS ANGELES — Model and professional volleyball player Gabrielle Reece has teamed up with T-shirt maker Velvet to create a nine-piece collection of tops, called Velvet for Gabrielle Reece.
This story first appeared in the June 13, 2007 issue of WWD. Subscribe Today.
“The idea was to create pieces that go from workout to go-out,” said Reece, who has been wearing Velvet since its inception nine years ago. Prices range from $49 for a camisole to $74 for a knotted-front long-sleeved top.
The collection comes in a range of bright colors that differs from Velvet’s usual neutrals. It is the first collection that the Los Angeles-based company has produced with a celebrity.
“When I began to look into doing a line, it made sense to approach Velvet because it’s authentic to me,” said Reece, who also is a spokesmodel for Nike’s performance gear. “Active leisure is realistic to who I am, since I don’t have the opportunity to be really fancy at the moment.”
Velvet owners Jenny Graham and Toni Spencer said they have been cautious about partnering with others on new collections. Velvet declined to give sales projections.
“We’re dipping our toes in, but we hope this is around for a long time,” said Graham, who has been friends with Reece since Velvet’s inception.
The collection is available on Reece’s health and fitness Web site, gotogabby.com, with retail distribution to follow. “Sometimes you exercise and you are stuck in what you are wearing all day long, so there is a need for pieces that look good in other spaces of your life,” Reece said.
Next up, she is developing pants and packable dresses.