In many instances, brands are thinking globally but acting locally in their approach to beauty. But La Prairie, with its new line of body care products — including a shampoo, conditioner, bath and shower gel, plus soap and allover body mist — that are destined for five-star hotel rooms, takes this strategy to an extreme.

Nadia Miller, La Prairie’s director of international brand development, said the aim is to boost brand awareness. “I don’t want to get ahead of demand,” she explained.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus