Richard Cohen has big plans for Robert Talbott. Since taking the helm of the California-based neckwear and shirtmaker last August, the former Zegna exec has been busy repositioning the product-driven company as an American luxury lifestyle brand. Cohen aims to double Talbott’s business—estimated at $50 million annually—in the next two to three years with expanded product categories, additional retail stores, improved distribution channels and a new multimedia advertising campaign—a first for the previously discreet brand.
“Robert Talbott is a sleeping jewel—one which we are slowly awakening,” says Cohen. “We are going to do it with product first, marketing second, but, most important of all—especially in the men’s industry—is relationships.”
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