NEW YORK — Coco Chanel started Chanel and Cristobal Balenciaga started Balenciaga, so the natural assumption would be that Rena Lange started Rena Lange.

While that would make the company’s history easier to tell, the truth is there has never been a Rena Lange at the Munich-based house, which is celebrating its 50th anniversary this year with several fresh additions to its business, including new stores in Frankfurt and Moscow, a capsule collection based on vintage designs and made-to-order dresses out of its Munich flagship.

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