After updating boutiques in Europe and Asia, Stuart Weitzman brought his new store concept to the U.S. Monday when he unveiled his revamped Beverly Hills store.
Designed by Italian architect Fabio Novembre, the more than 2,000-square-foot North Rodeo Drive flagship reopened after three months of renovations. It features a new color palette of white and icy blue, and a ribbon shelving concept that evokes a mazelike feel throughout the store. Weitzman said he was inspired to update his stores in October 2006 after deciding to open locations in Rome and Milan.
"The catalyst for us was our decision to go to Italy and offer our product and compete in the fashion capital of footwear," Weitzman said. "We needed something quite special and unique. We couldn't open a store without a very special and beautiful, modern design. So it triggered the search for a great idea. And it will be just as important in the U.S., where we do most of our business and where we are based."
The 22-year-old brand is known for its classic, pointed heels and soft leather handbags.
Weitzman's new concept already has been implemented in several of his stores abroad, including those in Milan, Rome, Beijing, Saint-Tropez, France, and Capri, Italy. Other units of the same design launching this year include locations in Madrid and Macau.
This spring, Weitzman will close his New York store on Madison Avenue for about three months to implement a version of Novembre's design.
"The great thing about Fabio is that he really is not a retail store architect or designer," Weitzman said. "He's exactly what I was looking for, not someone with preconceived conditions or thoughts on how a shoe store should look."
Weitzman will host an event at the Beverly Hills store Friday to celebrate the reopening. On display will be a pair of one-of-a-kind shoes made with Kwiat diamonds that an unnamed actress will wear to the Academy Awards on Sunday.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast