By  on April 26, 2007

Italian denim label Replay has tapped Paolo Fassina to head its U.S. business.

Fassina has been appointed president of Replay USA, a position that has been open since Thierry Andretta departed in January to take over as chief executive officer of the Moschino label.

"Mr. Fassina has excellent knowledge of the U.S. market and how it has developed over the years and a strong understanding of how to match a brand with its consumers," Marco Bortoletti, Replay's ceo, said in a statement. "We know he can provide leadership in our expansion in the U.S."

Fassina has more than 20 years of experience in the fashion industry, 10 of them with Ermenegildo Zegna, where he was a general manager of the company's retail division. At Zegna, he also did a stint as vice president of communications, spearheading marketing and advertising for U.S. retail and wholesale businesses. Most recently, Fassina has been running an international consulting company.

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