MILAN — At a time when many American brands are rising to prominence in the high-end jeans market pioneered by European companies, one of those pioneers — the Italian brand, Replay — is looking to retrench its U.S. business.

“We are shutting down our [wholesale] distribution in the U.S. and plan to sell the Replay line only through our brand stores,” said Claudio Buziol, president of Fashion Box Group, which produces Replay. Buziol attributed this decision to a need to slash prices and make them more competitive in the American market.

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