When it comes to the color’s frequent appearance in advertising for Target Stores, including the chain’s ubiquitous red-and-white bull’s-eye logo, at least one market researcher says the hue is past its prime.
"Trying to own the color red may be more difficult for Target, and perhaps not worth the investment, since several other brands are also working with red: Express, Ferragamo, Bacardi rum, Coca-Cola and The Learning Channel," asserted Irma Zandl, president of The Zandl Group, based here. "The red-and-white bull’s-eye logo seems to have become more prevalent in the last few months," she continued, "but with so many companies [using red] right now, it’s not as strong a point of differentiation as it was in the past."
Zandl’s criticism follows comments made last Wednesday by Michael Francis, Target Corp.’s senior vice president of marketing, who told an audience at the National Retail Federation’s Retail Advertising Conference, "We want to own the color red," and revealed Target will further expand its use of the bull’s-eye. A Target spokesman declined comment Monday.
Red might be overexposed, but Target’s bull’s-eye is still hitting the mark with consumers: 74 percent of them recognized it on a first try, in marketing consultant Brand Keys’ Customer Loyalty Index for the first quarter of 2003. "Whether or not red is the color of the moment is not really the issue," said Brand Keys president Robert Passikoff. "You look for a logo to engender recognition, and 74 percent is extraordinarily high."
When told of the robust recognition engendered by Target’s logo, Zandl widened her critical lens. "The Target ads don’t seem whimsical or spontaneous anymore," she said. "You can almost sense how hard they’ve worked at it. They may be thinking about reinventing their advertising — and if they’re not, they should be," Zandl added.
Brand Keys’ Passikoff rejected that claim, though, stating: "There’s a big difference between what happens to be fashionable and what happens to be effective."
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
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24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
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“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye