LONG BEACH, Calif. — Buyers boarding the Queen Mary, which was docked here last week, had the resort season on their minds, though they weren’t setting sail themselves.

The ocean liner was the setting for the maiden voyage of Surf Expo’s California Resortwear show, where notable vendors among the 150 booths included Hawaiian shirt line Reyn Spooner and swimwear manufacturer Apparel Ventures, which produces lines such as La Blanca by Rod Beattie, Sessa and Tommy Bahama.

The show wasn’t all about Lilly Pulitzer-inspired dresses or Hawaiian shirts, though. Buyers picked up dainty shirts adorned with rhinestone hearts, martini glasses and multicolored flags by Fort Lauderdale, Fla.-based Imagine Sportswear. Handbag designer and licensee Sunny Hawaii drew buyers in with its licensed, attitude-infused David & Goliath handbags including the “Ex-Boyfriend” print.

There were a panoply of colors on display. Rapz Swimwear Accessories showed off two-piece, tie-dyed cover-ups. So Nectar’s geometric-shaped, multicolored Neet Feet thong sandals attracted the attention of resort buyers, pleasing owner John Amsterdam.

In swimwear, tankinis got cropped at Done Australia and the boy short was coming on strong from Chickabiddy.

Styles were taking on more shape and fashion edge, said Kristy Berry, a buyer for the six-store Gary’s Island chain. She said key items were Chickabiddy’s “fresh and young” shirts, capris and strapless dresses.

Spirit Activewear’s linen drawstring skirts, high-water pants and floral dresses caught the eye of Jackie Hubbard, owner of Catalina Gear from Catalina Island. “There seem to be vendors here I haven’t seen before,” she said.

Resort buyers said they welcomed the targeted show, held Aug. 19-20. “This is more specific to our resort needs,” said Louis Cuccio, another buyer from Gary’s Island.

Dan Darby, Surf Expo’s director of marketing, hopes in the future the show will outgrow its venue and move to the city’s convention center.

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