The resort category is seeking to recoup its losses, fueled by a poor economy and harsh weather, by launching new lines and increasing customer service initiatives.
Poor weather and a weak economy have dampened resort sales this year and forced many resort manufacturers to employ a mix of ideas to spur business. To bring sales figures back up, companies are relying on tried-and-true customer service measures, taking wholesale operations online to better reach budget-sensitive clients and upping order turnaround time. Some are adventurously expanding collections and forging new lines in order to grab the attention of new target markets. But some firms, though, are doing business one step at a time, remaining cautious and choosing not to shake things up too much amid a non-spending, non-traveling tourist-driven market. Here, a rundown of business tactics resortwear manufacturers are using to stay afloat as they head to WWDMAGIC:
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"