SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Restoring the Luster to Parisian
BIRMINGHAM, Ala. — "We’ve been to the dark side, and we didn’t like it," said Rob Gruen, Parisian’s chief executive officer, of his challenge to elevate the chain from a promotion-driven retailer to a specialty store star....