PARIS — The French Bourse responded favorably to L’Oréal’s first-half earnings results, which beat many analysts’ expectations more than twofold. The beauty giant’s stock closed Thursday at $74.01, up 5.8...
PARIS — The French Bourse responded favorably to L’Oréal’s first-half earnings results, which beat many analysts’ expectations more than twofold. The beauty giant’s stock closed Thursday at $74.01, up 5.8 percent.
On Wednesday L’Oréal posted net profits before exceptional items up 29.6 percent to $754.4 million year-on-year.
For the six months ended June 30, the firm registered adjusted operating profits, including exchange gains and losses, of $1.03 billion, up 27.2 percent versus the same period in 2001. Dollar figures are converted from the euro at current exchange rates.
L’Oréal’s consolidated first-half group sales were $7.29 billion, up 5.6 percent based on a consolidated basis and 8.6 percent on a like-for-like basis.
Following Wednesday’s announcement, numerous major investment banks upgraded their L’Oréal recommendations. For instance, Merrill Lynch switched it to "buy" from "neutral," Exane to "outperform" from "neutral" and Dresdner Kleinwort Wasserstein to "add" from "hold." This comes just four months after DrKW — among others — issued a "sell" recommendation on L’Oréal.
At that time, some money managers recommended to sell so-called "defensive" stocks, such as those in the cosmetics industry, since they believed the market was in the early part of an economic upturn and wanted to buy equities whose earnings would sharply increase at such a time. Subsequently, however, analysts have seen such a recovery delayed.
"L’Oréal’s results themselves were quite outstanding," said Sandhya Raju, equity analyst, vice president at Merrill Lynch in London, of the first-half figures, which were presented at a two-hour analyst meeting at L’Oréal’s corporate headquarters in the Paris suburb of Clichy.
"Nobody was expecting the magnitude of the increase," agreed Antoine Belge, a Paris-based luxury goods analyst at ABN Amro.
"Margin improvements were what surprised most analysts, as well," continued Raju.
While many forecasted a little uptick, L’Oréal’s margins in the period progressed to 14 percent of sales, from 11 percent in the first half of the previous year. EBIT increased 27 percent.
These resulted from numerous factors, including a cost of goods decline to 17.3 percent due to economies of scale, an improved product mix, a successful integration of acquisitions and enhanced inventory management. External charges also were weighted less as a percentage of sales in the first half. In the first half of 2001, they were 46.1 percent of sales, versus 44.5 percent in this year’s period."We’re seeing the rate of L’Oréal’s profitability improve at a faster rate than in the past," said Raju.
"L’Oréal is now reaping the fruits of previous acquisitions and investments in new markets," said Belge.
For instance, the firm’s sales were up 64 percent in China, 35 percent in Korea, 33 percent in Thailand, 26 percent in Brazil, 16 percent in Mexico and 33 percent in South Africa.
Even in Germany — a particularly difficult market these days — L’Oréal’s sales increased by 5.6 percent.
The firm cited numerous products as "exceptionally successful," including Fructis Style from Garnier, Visible Results and Lash Architect from L’Oréal Paris, and Wet Shine Diamonds from Maybelline, in the consumer products division. In luxury products, it highlighted Armani Mania men’s fragrance, plus Lancôme’s Absolue Yeux, Biotherm’s Source Therapie and Helena Rubinstein’s Prodigy, for instance.
During the meeting, Lindsay Owen-Jones, L’Oréal’s chairman and chief executive officer, emphasized his firm’s skin care sales, which were up 26 percent in the period. Many analysts interpreted this to mean that the firm is not keen to bolster its position in the category via the acquisition of Nivea from Beiersdorf, as recent rumors suggest.
"I don’t think L’Oréal needs to acquire Beiersdorf," said one analyst. "L’Oréal can really grow internally."
Some key negatives noted by analysts among L’Oréal’s first-half figures were increased personnel charges, which accounted for 19.3 percent of sales in the first half of 2002 — primarily due to the implementation of the 35-hour work week in France and a more linear accounting of pension costs. Last year, personnel charges were 18.9 percent.
Without attempting to project the first-half results into a full year, "the first-half results seem to us to be extremely encouraging," said Owen-Jones. "[This year] should be a very good year for L’Oréal."
"I’m pigeonholing a ‘good year’ [at] 15 percent to 20 percent earnings growth," said Raju.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)