Name: David Ostrove
Title: Owner, buyer
Store: Tallulah
Location: Woodbury, N.Y.
Size: 4,000 square feet
Brief description: A lifestyle-driven women’s specialty store with a modern perspective.

How would you describe your customer, and how much does she spend each season on average?
A sophisticated, fashionable, fun woman who takes pride in her appearance. Average spending about $2,000 to $12,000.

What is the hardest part about your business right now?
To get the special-occasion customer to make a final decision on what to buy.

What category of clothing do you have the most difficulty finding?
Contemporary-looking, youthful clothes that are age-appropriate and proportioned to fit a women’s figure.

Where do you find new lines?
Magazines, trade shows and networking with other retailers.

What are your best-selling lines?
Casual sportswear: John Patrick (New York); tailored sportswear: Tombolini (Milan), eveningwear: Helen Morley (New York).

What is the next major initiative for your store?
We just founded a Web site,, and are formulating a concept, possibly with e-commerce.

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