The Manhattan Beach woman who pairs bikinis with Jimmy Choos has a new shopping mecca — Los Angeles swimwear designer Shay Todd officially opened a namesake store in the California seaside community last week.
The Manhattan Beach woman who pairs bikinis with Jimmy Choos has a new shopping mecca — Los Angeles swimwear designer Shay Todd officially opened a namesake store in the California seaside community last week. The growing brand, known for supplying the plunging one-piece Paris Hilton wore in 2005 in that sultry ad for Carl's Jr., shares a 1,800-square-foot location with contemporary apparel store Bombshell, but the two are separated stylistically. Bombshell's main color is black, while Shay Todd is doused in white, from the mid-century modern furniture to the walls. About 40 percent of Shay Todd's merchandise is swimsuits, which start at $150 retail, and the rest is resortwear, including cover-ups that sell for $178 and up. Shiro Gutzie, Todd's husband and business partner, said the store's design, with a stone fountain at the rear, is intended to be "serene and blissful" and will be the prototype for future retail locations. In the next 18 months, Shay Todd plans to open four to six stores, and Gutzie estimates first-year retail sales will total $3 million."To a lot of people, we are known as a swimwear company, but really we are a lifestyle brand," said Gutzie. Shay Todd's second retail entry will be a 600-square-foot space on Melrose Avenue the brand had been using as a showroom. Following that store's scheduled Aug. 30 opening, Shay Todd will put shop-in-shops that Gutzie dubbed "trend stations" inside the spa retail areas of a hotel chain he declined to name.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim