NEW YORK — While the quantity of fragrances set to launch this fall is daunting, most retailers aren't even trying to stock them all. Instead, U.S. stores are focusing on finding synergies between apparel and fragrances brands — as is the case with Bloomingdale's and the new Juicy Couture, Betsey Johnson and Donna Karan fragrances, as well as Nordstrom and Escada — and installing high-end perfumerie projects, such as Bendel's association with Aftelier Perfumes. Celebrity fragrances — including those from Hilary Duff, Danielle Steel, Jennifer Lopez and Sarah Jessica Parker — will also continue in full force for fall.

"We can't wait to launch the Juicy Couture fragrance," said Howard Kreitzman, vice president and divisional merchandise manager of cosmetics and fragrances for Bloomingdale's. "This is by far the most exciting thing going on in the marketplace — and we have a three-month exclusive. We think that Juicy will be the biggest fragrance launch we've ever done."

He's also looking forward to launching two new designer fragrances — Betsey Johnson's first scent and Donna Karan Gold, the noted designer's latest offering. "We'll be the launch store for Donna Karan Gold and we will have an exclusive at first with Betsey Johnson's scent," he said.

Kreitzman will also add Viktor & Rolf's Flowerbomb women's fragrance and the duo's new Antidote men's fragrance to his assortment this fall. Other new offerings will include Calvin Klein's Euphoria Men, Gaultier to the Power of Two, Hanae Mori, Burberry London for Men and Prada Amber Pour Homme, among others. "We think Prada for men, especially, will do great business," he said. "We had a bit of a dry spell last year, because we don't carry most celebrity fragrances. But this year, there's so much out there — we're not just looking at a sea of Hollywood fragrances."

Macy's East is staging 24 fragrance introductions this fall, with major hits expected from Vera Wang Princess, With Love Hilary Duff, Donna Karan Gold and Euphoria Men by Calvin Klein. Macy's is having a strong fragrance season with single-digit comp-store gains, and Micheline Jordaan, vice president and divisional merchandise manager of fragrances at Macy's East, said she is counting on that trend continuing right through holiday.

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