NEW YORK — What are buyers to do when their customers request something they can’t find?
As merchants pay close attention to the needs of their customers, they are often one step ahead of their clients, knowing in advance what is needed at their stores. But when they encounter an item the consumer wants that is unavailable in the market, there are few options.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"