With the release of the 20th James Bond movie this November, Revlon hopes lots of women do.
James Bond and Revlon "are two iconic brands, they both stand for sophistication, excitement and innovation," said Debra Leipman-Yale, executive vice president, Revlon Global. As an example of Revlon’s desire to partner to build brand exposure, the two entities are working together on a cosmetics promotion, which also happens on the 40th anniversary of Bond. The linchpin, of course, is that longtime Revlon model and Academy Award–winning actress Halle Berry plays the real Bond girl — Jinx — in the soon-to-be-released "Die Another Day."
So, Revlon has created the 007 Color Collection, a global holiday promotion, inspired by the "sleek and stylish world of Bond." There is "The Look of Jinx,"described as a "passionate palette" of rich hues of burnt orange, rich berries and deep lavenders with names such as Berry Avenger, Laser Lavender and Hot Pursuit Pink. Then there is the "Look of Miranda Frost," featuring cool, glimmery pastel shades with names like Peach Freeze, Polar Pink and Iced Lilac.
Each collection offers five lip colors and matching nail polishes, a wet/dry eye-shadow quad, and a wet/dry eyeliner. For Jinx, the nail polish is in Revlon’s traditional formula and the lip color is Super Lustrous. For Frost, the nail polish is Super Top Speed and the lip color comes in a new product called Lip Gloss & Glitz, a double-ended lip gloss.
The promotion will also feature a new mascara called Lash Fantasy, which offers a base-building coat on one side and color on the other. The Jinx Lash Fantasy comes in Bond Berry and the Frost Lash Fantasy in Bond Black. A two-tone swirl blush has also been included in both palettes. There is also a limited-edition scent — Be Unforgettable — priced at $10.99 for a .5-oz. size.
Additionally, there are five Triple Agent Colorsticks for the Jinx palette and three shades of All Over Glow, a glimmer highlighter, for Frost. Rounding out the program are four gift sets each with a nail polish, cream eye shadow and lipstick, all named after a previous Bond film.TV and print ads will feature Berry. Revlon is also offering a consumer sweepstakes, "Live the Life of a Bond Girl," in which women can win a Ford Thunderbird, similar to one driven by Berry in the movie, or a British Airways trip to London, where the film is set. To get the word out, the event is being tied into Revlon’s Web site and with AOL. Revlon, in conjunction with its retail partners, is sponsoring screenings of the film in 16 markets."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia