With the release of the 20th James Bond movie this November, Revlon hopes lots of women do.
James Bond and Revlon "are two iconic brands, they both stand for sophistication, excitement and innovation," said Debra Leipman-Yale, executive vice president, Revlon Global. As an example of Revlon’s desire to partner to build brand exposure, the two entities are working together on a cosmetics promotion, which also happens on the 40th anniversary of Bond. The linchpin, of course, is that longtime Revlon model and Academy Award–winning actress Halle Berry plays the real Bond girl — Jinx — in the soon-to-be-released "Die Another Day."
So, Revlon has created the 007 Color Collection, a global holiday promotion, inspired by the "sleek and stylish world of Bond." There is "The Look of Jinx,"described as a "passionate palette" of rich hues of burnt orange, rich berries and deep lavenders with names such as Berry Avenger, Laser Lavender and Hot Pursuit Pink. Then there is the "Look of Miranda Frost," featuring cool, glimmery pastel shades with names like Peach Freeze, Polar Pink and Iced Lilac.
Each collection offers five lip colors and matching nail polishes, a wet/dry eye-shadow quad, and a wet/dry eyeliner. For Jinx, the nail polish is in Revlon’s traditional formula and the lip color is Super Lustrous. For Frost, the nail polish is Super Top Speed and the lip color comes in a new product called Lip Gloss & Glitz, a double-ended lip gloss.
The promotion will also feature a new mascara called Lash Fantasy, which offers a base-building coat on one side and color on the other. The Jinx Lash Fantasy comes in Bond Berry and the Frost Lash Fantasy in Bond Black. A two-tone swirl blush has also been included in both palettes. There is also a limited-edition scent — Be Unforgettable — priced at $10.99 for a .5-oz. size.
Additionally, there are five Triple Agent Colorsticks for the Jinx palette and three shades of All Over Glow, a glimmer highlighter, for Frost. Rounding out the program are four gift sets each with a nail polish, cream eye shadow and lipstick, all named after a previous Bond film.TV and print ads will feature Berry. Revlon is also offering a consumer sweepstakes, "Live the Life of a Bond Girl," in which women can win a Ford Thunderbird, similar to one driven by Berry in the movie, or a British Airways trip to London, where the film is set. To get the word out, the event is being tied into Revlon’s Web site and with AOL. Revlon, in conjunction with its retail partners, is sponsoring screenings of the film in 16 markets."
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge