NEW YORK — Who wants to be a Bond girl?
This story first appeared in the July 19, 2002 issue of WWD. Subscribe Today.
With the release of the 20th James Bond movie this November, Revlon hopes lots of women do.
James Bond and Revlon “are two iconic brands, they both stand for sophistication, excitement and innovation,” said Debra Leipman-Yale, executive vice president, Revlon Global. As an example of Revlon’s desire to partner to build brand exposure, the two entities are working together on a cosmetics promotion, which also happens on the 40th anniversary of Bond. The linchpin, of course, is that longtime Revlon model and Academy Award–winning actress Halle Berry plays the real Bond girl — Jinx — in the soon-to-be-released “Die Another Day.”
So, Revlon has created the 007 Color Collection, a global holiday promotion, inspired by the “sleek and stylish world of Bond.” There is “The Look of Jinx,” described as a “passionate palette” of rich hues of burnt orange, rich berries and deep lavenders with names such as Berry Avenger, Laser Lavender and Hot Pursuit Pink. Then there is the “Look of Miranda Frost,” featuring cool, glimmery pastel shades with names like Peach Freeze, Polar Pink and Iced Lilac.
Each collection offers five lip colors and matching nail polishes, a wet/dry eye-shadow quad, and a wet/dry eyeliner. For Jinx, the nail polish is in Revlon’s traditional formula and the lip color is Super Lustrous. For Frost, the nail polish is Super Top Speed and the lip color comes in a new product called Lip Gloss & Glitz, a double-ended lip gloss.
The promotion will also feature a new mascara called Lash Fantasy, which offers a base-building coat on one side and color on the other. The Jinx Lash Fantasy comes in Bond Berry and the Frost Lash Fantasy in Bond Black. A two-tone swirl blush has also been included in both palettes. There is also a limited-edition scent — Be Unforgettable — priced at $10.99 for a .5-oz. size.
Additionally, there are five Triple Agent Colorsticks for the Jinx palette and three shades of All Over Glow, a glimmer highlighter, for Frost. Rounding out the program are four gift sets each with a nail polish, cream eye shadow and lipstick, all named after a previous Bond film.
TV and print ads will feature Berry. Revlon is also offering a consumer sweepstakes, “Live the Life of a Bond Girl,” in which women can win a Ford Thunderbird, similar to one driven by Berry in the movie, or a British Airways trip to London, where the film is set. To get the word out, the event is being tied into Revlon’s Web site and with AOL. Revlon, in conjunction with its retail partners, is sponsoring screenings of the film in 16 markets.”