NEW YORK — Its not just Wal-Mart anymore — now Revlon is rolling back prices.

Beginning Feb. 1, Revlon is adjusting the suggested retail prices of several cosmetics items with cuts ranging from 7.5 to 20 percent. The biggest reduction is being taken against its longtime best-selling lipstick — Super Lustrous — which will be slashed from $8.75 to $6.99, according to retailer sources. A Revlon spokeswoman acknowledged that pricing adjustments were one of a number of initiatives outlined by the company in a December 18 news release, but declined to elaborate further.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus