By  on June 4, 2007

ATLANTA — Calling it “a once-in-a-lifetime opportunity to return to an iconic brand for a second time,” J. Merrick (Rick) Taggart has returned to Victorinox Swiss Army Inc. (VSA) as president.

Taggart, who was president and CEO of VSA from 1996 through 2001, succeeds Sue Rechner, who resigned in May. Since 2001 he has managed a number of entrepreneurial ventures, and was a professor of marketing at Mesa State College in Grand Junction, Colo. He will report to Charles Elsener, president, Victorinox AG, and will be based in VSA’s North American headquarters in Shelton, Conn.

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