NEW YORK — The idea for the blue and pink spray-painted motorcycles in the window of the new Ricky’s NYC on Fifth Avenue came to Todd Kenig late one night. So did the concept of showcasing boxes of Mr. Bubble alongside Mr. Bubble pajamas, a previous window design.

Health and beauty remains at the core of the growing network of family-owned shops — although that’s not obvious at first glance. Ricky’s windows will soon pay homage to Scooby-Doo.

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