NEW YORK -- When Katie Couric accessorized her suit with a pair of black lace tights on NBC's "Today" show last Thursday, she confirmed to legwear vendors what they had been preaching all along: Fashion tights...
NEW YORK -- When Katie Couric accessorized her suit with a pair of black lace tights on NBC's "Today" show last Thursday, she confirmed to legwear vendors what they had been preaching all along: Fashion tights are a hot trend and a timely way to update a wardrobe.
Bearing that in mind, many executives were hopeful that the category's downturn has finally bottomed out, and some even claimed that this was one of the strongest markets since sheers were still common business attire in the late Eighties.
That said, many stressed that the real work to rebuild some of the damage of the past few years now starts, which will likely include:
A continued focus on marketing to further strengthen consumer awareness of legwear as an accessory.
Efficient inventory management to make sure popular styles can be shipped to stores quickly.
An emphasis on helping retailers merchandise their hosiery departments.
"The stores are still keeping inventory very low and they are missing opportunities," said Karen Schneider, president of Wolford USA. "If you have an 80 percent sell-through, the customer is responding, but the reordering is too slow. Stores missed much business this past fall."
Wolford's fall collection is celebrating America with each style named after a U.S. city, state or icon such as Alaska, Montana or Christopher Columbus. Top-booking styles included Wall Street, fine pinstripe tights; Central Park, graphic tights with different layers of Op Art stripes and Rodeo Drive, tights with a thigh-high floral pattern.
"In fall 2001, pattern was such a strong sell-through that most retailers said they could have had more business if they had had more inventory," said Pat McNellis, president of women's brands at Royce Hosiery Mills, which makes the licensed Nine West and Dockers hosiery lines.
Royce introduced its new licensed line for Nine & Co., which consists of fashion socks retailing for $5 to $7.
"Fashion continues to be a key direction for fall," said Regina Littles, national sales manager at Gerbe, which offered a variety of styles, such as polkadots, vertical textured stripes and leaf motifs for fall. The company also introduced 15-denier invisible sheer tights at $11.10 wholesale.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)