NEW YORK — In the wake of the plunge of one of bath and body’s true innovators into Chapter 11 emerges the expansion of one of the category’s few triumphs. Pure Spring, Rite Aid’s upscale private label bath line, is leveraging its popular bath brand into the bath accessories category.

Entering stores now are 24 new bath accessory items, including the Hair Wrap Towel, the Braided Bath Strap and the Net Soap Saver, a device designed to hold soap chips — soap remnants that otherwise wind up down the drain.

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