NEW YORK -- When the folks at Ralph Lauren announced in September that they would tour college campuses in a blazing red 18-wheeler truck, they said it was a two-sided adventure: On one side, a romantic take on hitting the road, Jack Kerouac and all...
NEW YORK -- When the folks at Ralph Lauren announced in September that they would tour college campuses in a blazing red 18-wheeler truck, they said it was a two-sided adventure: On one side, a romantic take on hitting the road, Jack Kerouac and all that; the other, to introduce Ralph's newest baby -- the Double RL line, named after his Colorado ranch -- to college students.
While those working on the truck apparently have great tales to tell of their road trip -- the results of how RRL went over with the college crowd are mixed.
The RRL truck stopped at each school for two days of selling and donated 10 percent of the proceeds of sales to the student organization that sponsored the visit.
On Sept. 22, the truck made its first stop of the tour at New York University in Greenwich Village here. Several thousand kids poured through the truck, Ralph Lauren himself showed up to chat with students, and hundreds of T-shirts were given out. "It was very well received by the students," said David Schnirman, NYU's assistant director of student activities and an advisor to the student-run Program Board, which sponsored the RRL stop. "The kids definitely thought the clothes were expensive, but since the truck hit here at the beginning of the school season, the students still had money for clothes shopping."
Schnirman would not state how much the Program Board made from the visit, but when told that two other schools made $150 and $300, he said NYU fared "quite a bit better."
Andrew Gedacht, a sophomore at University of Connecticut in Storrs, Conn., organized the RRL truck stop at UConn on Sept. 28 and 29. The fund-raising chairman for Sigma Phi Epsilon, he said he thought the two-day visit would be a good way to raise money for his fraternity.
"There wasn't as big a turnout as we expected," he said. "The clothes were nice and everyone liked them, but they were too expensive. The Ralph Lauren people were really nice, but they didn't know what to expect much either because it was one of the first stops they'd done."Gedacht said the fraternity received $300 from the sale.
Wesleyan University, where the truck stopped Oct. 14 and 15, didn't fare as well. It received $150 from the RRL stop, which apparently meant total sales of $1,500.
"It was more of a curiosity thing for most of the students," said Cari Macdermott, an event organizer in the student activities office. "It was so expensive -- flannel shirts for $150, $80 jeans, leather jackets for $800 -- that I can't imagine they were out to sell a lot of things."
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye