PARIS — Yves Rocher and Carita are going au naturel for their spring 2003 introductions.
Shiseido-owned Carita will launch Force Minerale, or Mineral Power, a five-unit line of body care products containing minerals culled from volcanoes.
The line, which will bow globally in March, was conceived to tap into the burgeoning spa and well-being market, explained Aude de Nys, marketing director for the brand.
"Carita’s strategy is to concentrate its distribution in spas and prestige beauty salons," she continued. "We had to have a complementary offer for points of sale."
The company says Force Minerale items provide the minerals and trace elements needed to maintain healthy skin thanks to ingredients such as phonolite, a fine powder found in the heart of extinct volcanoes, and birch sap.
Force Minerale will replace Carita’s Marine body care line. And industry sources estimate Force Minerale could generate $430,000 in retail volume in France in its first year.
The line includes a 200-ml. Mineral Power bath milk; Renovating Mineral Power, a 200-ml. body scrub; a 200-ml. Moisturizing Mineral Power moisturizing emulsion; a 200-ml. Nourishing Mineral Power moisturizing cream, and a 200-ml. Satining Mineral Power dry oil. These products will sell for $29, $39, $39, $46 and $39, respectively.
All dollar prices have been converted from the euro at current exchange rates and are for France.
Yves Rocher is also going back to nature with revamped versions of its Couleurs Nature makeup line and Serum Vegetal skin-care products.
Couleurs Nature will get a complete makeover starting in January 2003. The packaging of the 97 products has been overhauled for a more modern look.
"In the ‘90s, we had a more figurative way of seeing nature — with green leaf-like packaging; now we see nature in a more sensorial way," explained Jean-Christophe Peyron, product manager at Yves Rocher.
The packaging for the revamped line, created by Sylvie de France, is silver and brown and features rounded, asymmetric corners.
The new collection is divided into nature-inspired subcategories — Voluptuous, Shiver and Vibrant. The Vibrant category includes foundation, Shiver includes eye shadows with a cooling effect, while Vibrant features light-reflecting lipsticks and nail polishes.Prices range from $6 for a 1.1-gram eyeliner pencil to $15.10 for an 8-grampowder compact. Some of the color cosmetics will be introduced through Yves Rocher’s catalog in January 2003 — with the full lineup being included between February and April — and enter stores in Europe in February 2003. The full introduction will take place by March Europe-wide, while the U.S. will get the line in mid-2003. Industry sources estimate that the line could do more than $30 million at retail in its first year.
The Serum Vegetal skin-care line, based on shitake mushrooms, is also being reworked.
The new line is meant to help fight aging among a wider age range, women 35 and up, with bio-vegetal hormones, which purportedly protect skin and increase cellular renewal.
Industry sources estimate Serum Vegetal could ring up $30 million at retail in its first year.
The line includes products for daily use, intensive treatments and lifting items. Prices range from $8.50 for a packet of 25 makeup-remover towelettes to $35 for a 30-ml. serum.
In spring, the line will roll out in the U.S., Canada and Mexico.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
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“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion