By and  on January 16, 2009

American Eagle Outfitters Inc. on Thursday named Roger Markfield, former chief merchandising officer and co-chief executive officer, to the newly created position of vice chairman and executive creative director. Markfield, the merchandising guru who helped the Pittsburgh-based company identify its target customer, most recently was vice chairman of the AEO board.

Markfield’s appointment is another example of companies looking to saviors to lift stock prices and restore confidence in jittery investors. Some are dusting off retired executives, others are giving trusted board members full-time responsibilities and yet other firms are handing over the reins to founders who had stepped back from day-to-day activities.

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