LOS ANGELES — Pacific Sunwear of California Inc. named Bill Rosenbaum to the new position of vice president and general merchandise manager of PacSun Outlet Monday.

Rosenbaum, who has been with the company since April 2000, most recently as vice president and general merchandise manager of young men’s at PacSun, will oversee 74 PacSun outlets.

Carl Womack, senior vice president and chief financial officer of the Anaheim, Calif.-based retailer, said a new head of PacSun Outlet was needed because it is more profitable on a per-store basis than surf and skate-centered PacSun and the urban-focused Demo divisions. As such, the number of outlets isexpected to swell “to between 85 and 90 units” within the next few years, he said.

PacSun Outlet offers regular-price and off-price surf and skate brands as well as a private label, Tilt. The company does not break out the profits for each of its divisions, but together they are approaching the $1 billion mark in annual sales. Analyst Jennifer Black of Wells Fargo Securities estimated PacSun Outlet could do as much as $1.4 million per store for a total of $104 million in sales yearly. PacSun is estimated to do $1.1 million in annual sales per store.

Doug Arvanites, a 20-year retail veteran who hails from May Co. where he was senior vice president and general merchandise manager of men’s, young men’s and children’s, will step in to replace Rosenbaum at PacSun’s 643 stores. Both positions will report to president Tim Harmon.

With 829 stores in the U.S., including 112 Demo stores, PacSun impressed Wall Street with a 142 percent increase in net income during its first quarter ended May 3 at a time when several mall-based stores reported significant profit drops.

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