LOS ANGELES — Ross Stores plans to unveil a smaller, lower-priced concept next year to target lower-income households in urban and suburban strip shopping centers.

The new format, which has yet to be named, will be about 25,000 square feet in size, slightly smaller than average Ross stores, which are typically about 30,000 square feet. It will house brand-label merchandise at price points “measurably lower” than Ross’ average of $10, according to Katy Loughnot, vice president of investor relations for the Newark, Calif., off-pricer.

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