By  on February 9, 2007

Jennifer Meyer is a doting parent of two babies: three-month-old Ruby, who often wakes up in the early morning, and Jennifer Meyer Jewelry, which at over a year old is growing with the launch this month of a full second collection.

Featuring 15 styles, the line introduces customers to different themes, including luck, animals, stars and hearts. Still, a devotee will find plenty familiar, as the jewelry continues to concentrate on nature, a motif in which Meyer succeeded with her signature fern-like leaf pendant.

"What do I find that people enjoy buying in my collection?" Meyer said she asked herself while designing the line. "I really find that animals are something that a lot of people can relate to."

Even her father, Ron Meyer, president and chief operating officer of Universal Studios, is drawn to animals. He is so fascinated with mythical dragons that he had a black-and-white one tattooed on his back (he also has a tattoo of his granddaughter's name) and encouraged Jennifer to put dragons in her collection.

Meyer was schooled in enamel jewelry at a young age by her grandmother, Edith, who recently died just before her 87th birthday, and takes fatherly advice seriously: She chose to add a dragon to her jewelry. Meyer researched tattoo magazines to determine the dragon she wanted — it is sleek and small with thin legs, to hang stylishly on a chain.

Elephants and lizards are other members of the animal kingdom that pop up in the latest collection, the latter in bracelets and the former on necklaces. To symbolize luck, the line features keys fused with numbers and a circular pendant with several items, including the number 13, a wishbone, a horseshoe and an elephant. The Star of David makes an imprint in necklaces, and hearts are the central element of a limited Valentine's Day selection that also is focused on neck jewelry, although there are stud earrings, as well.

Meyer works with only 18-karat gold in white, yellow and rose. As her jewelry designing has matured, precious stones have played a larger role in pieces, with emeralds, diamonds and rubies among the most widely used.

"It was really important to have it be heavy and gorgeous gold and for the stones to be great," she said.

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