TOKYO — Polo Ralph Lauren Corp. is bringing its RRL line of rugged wear and jeans to Japan this fall.
The products will be sold at the existing freestanding shop of Polo Ralph Lauren in Harajuku, in about 700 square feet in the basement of the store.
First-year retail sales are projected at $1 million (Y100 million). This will be the only shop for RRL for a while, but about 10 more are being planned for the future, according to the company.
All the products are directly imported, and are sold at prices that are similar to those in the U.S.
The merchandise includes denim shirts for $110, cotton flannel shirts for $130, T-shirts for $18, jeans for $98, tweed jackets for $460 and neckties for $30.
— Fairchild News Service