By  on December 10, 2009

NEW YORK — Much has been said about the fashion show system and its flaws in recent months, and now Polo Ralph Lauren Corp. is making an online move that could one day create new alternatives.

When the company presents its first-ever show for the Rugby Ralph Lauren brand today, it will launch a new format — a virtual runway show with a “make-your-own” option that allows viewers to put together their favorite looks; see them in motion on actual models sashaying through a sophisticated, virtual, Rugby brand-inspired environment, and buy them.

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