NEW YORK — Stall & Dean is set to prove that Roller Derby never died with its newest line for women.
This story first appeared in the May 15, 2003 issue of WWD. Subscribe Today.
Inspired by four teams from the heyday of Roller Derby — the O’Reily Renegades, New York Bombers, Latin Liberators and Kansas City Bombers — the Seattle-based company is launching a line of Roller Derby-inspired sportswear for fall retailing.
Targeting specialty retailers, this is the company’s first venture into women’s wear. It has been in the men’s vintage-inspired sports clothing since its inception in 1898. Founded by Walter Stall, the company was family owned and operated for three generations, outfitting professional, as well as semipro, high school, Ivy League and other teams for such sports as hockey, baseball and basketball.
The new line includes short- and long-sleeve jerseys, two-tone cap-sleeve jersey knit tops, shorts, capris and satin jackets. As the sport has been known to emphasize sex appeal, Stall & Dean captures that with its multicolored, figure-fitting pieces, made of the same cotton and polyester blend as the originals.
The line wholesales from $50 to $65 and the company expects to reach $100,000 in first-year sales. While the company runs a warehouse in Seattle, where it was founded, Stall & Dean’s New York office is located on West 21st Street.